I haven't tried too many clay masks, but this one and the History of Whoo White Clay are my favourites. It is super thick and a little hard to spread but it has a nice whipped texture. I feel like it draws stuff out of my pores nicely without being overly drying on my already dry skin. I would recommend using a wash cloth to take it off as you wouldn't want a clay product that is so thick to go down your drains.