I love this product! Even though it isn't very moisturising, i would say that it is an awesome product to use on a day-to-day basis. It has mild floral/sweet fruity scent. It isn't one of those annoying and strong smell. It is very appealing. (If it existed in a perfume version, I would buy it1! <3 ) I used to have a dark almost purplish lip color that i was embarrassed of. but after using this religiously for 2 months, I think that my lips have become pink. I didn't know this could happen. But I'm happy that it did. At some times, I found this a little drying. but it wasn't too bad. I would highly recommend this product !!! In the pic below, I swatched it on a white surface to show you the color.