I had honestly given up on matte lip products, but I bought this on a whim after I had heard good things about it. It's great! Matte, but not drying and great color payoff. I bought it in color 24 nectar coral (which is brighter in real life than in the pictures). It looked scarily bright and intense in the tube, but looked fantastic when applied on lips - a perfect summer shade. I can't wait to purchase more colors!