I got this after my Avene cica balm ran out and 100% prefer this over the Avene one and will buy the Etude House one over the expensive Avene one. This one is more of a clear gel which makes it easier to spread and lighter feeling than the Avene which is a thick cream that is hard to spread a thin layer on. This feels a lot less stuffy but is still very nourishing and rich and great for an SOS moisturiser when my face is going crazy. Put it on at night and my face is notably less irritated and red the next morning.